Good stuff posted on Starpulse today. Adam Levine, Blake Shelton, Christina Aguilera, Cee Lo Green, Carson Daly and Mark Burnett were on hand to talk with me about season 2 of The Voice.
In its first season, The Voice was a surprise hit. Some say it even saved NBC’s season. It changed people’s lives. And this year, it’s got the most coveted time slot on television: following the Super Bowl. No pressure, right?
Not when you’re a foursome of award-winning coaches, possibly the most recognized former MTV employee, and definitely the most well-known reality TV producer ever.
They’ve paid attention to the show’s freshman run, and made changes for its second time around. The most notable is that each coach will have twelve artists on their team, up four from last year’s eight and increasing the overall field to 48 vying to be named ‘The Voice.’ Accordingly, blind auditions and battle rounds will be extended.
The changes aren’t unexpected. The plum premiere date clearly shows that the network is banking on The Voice‘s continued success, and the show’s creative team is adapting to a new challenge. “It’s a privelege to follow the Super Bowl. It’s really important to us,” said Burnett, who added that the show’s “iconic” red chairs have become so popular they’ve had to make extras.
The coaches have raised their standards. They’re fully cognizant of the level of talent that’s out there after being wowed by the likes of Javier Colon in season one. Now they’re out to find better, even if they have to improve their game as well.
“I think that we all feel like we need to step up,” said Levine. “We want to continue to meet the expectations that the show has established – really developing talent, because it’s become such a launch pad for musicians and artists and singers. That’s an exciting prospect. We’re passionate about it. I think this process is going to require more from us. Now it’s this huge thing and with all these massive opportunities, we all feel as if it’s a moment that we need to seize and go for.”
“We know the game now. We are extra-competitive. It’s an intense competition this year,” added Aguilera. “The bar has been raised very high. I think we know each other’s gameplay and we’re not going to let the talent get out of our hands. We’re all fighting for that number-one spot.”
They’ll definitely have to fight, because while last season was a surprise for all involved, this season’s artists have the benefit of other people’s experience.
“They come back at us,” continued Aguilera. “You’re stepping up your game in your own head. At the same time, they’re looking at you like, ‘What can you do for me?’ They saw last season and they know how it works.”
“We have to be in a position to sell ourselves to that person. That pressure on us is actually really cool,” Levine added. “All of a sudden we’re auditioning for them.”
What hasn’t changed is what matters most about The Voice: its heart.
The series still prides itself on being a positive space in a landscape that can turn all too cruel. That attitude starts at the top with Burnett, who said that avoiding negativity was one of his first concerns, and one the coaches shared. “They all agreed to that separately. Separate conversations,” he told me. “They would not sign on for the show had they not been sure it was about real talent.”
“We’re not interested in making people feel bad about themselves,” added Levine.
Echoed Aguilera, “Their career is in your hands, so that’s something you don’t take lightly. I think the reason why the show took off and was as successful as it was, was because people can relate to the fact that we’re honest and we’re real. You can’t fake what’s going on, on this stage.”
“As it was going down last year, I kept thinking to myself, ‘I wonder if this is going to come across as fun and exciting as it’s happening here.’ And it was,” said Shelton.
And that post-big game time slot isn’t bothering anyone. Shelton asserted that this season of The Voice is “gonna make the Super Bowl look small.”
Then there’s Levine, who quipped that he hopes “everyone drinks a lot of beer while they’re watching the Super Bowl.” Yes, the show’s sense of humor is still intact, too.
And why not? These people have nothing to fear.
The Voice returns February 5, 2012 on NBC.
Some cool stuff that didn’t make it into the article:
- Feeling the team spirit, I wore my Team Adam T-shirt to the press junket. Adam didn’t see it, despite another three or four people telling me he should, but Blake did – and he was amused. I believe, though can’t tell, that Mark Burnett noticed it too – at least he looked at me, then turned and said something to Adam. All in all, I was amused.
- Mark Burnett and I had met previously (at this year’s TCA Emmys panel), and I was floored that he recognized me. He walked by me on the way out and thanked me for coming. Considering I only talked to him about The Voice for a minute or two a few months ago, that guy has a great memory.
- Yes, I got to sit in a big red chair. Yes, it is as awesome as you think it is.
Is it February yet?